'Our highly alive artists are pure realization and pure potential at the same time. To meet, experience, mediate and support that, is what truly floats our boat'
A year ago a painting by Jean-Michel Basquiat was sold for 110,4 million dollars. This meant that Andy Warhol was no longer the most expensive artist sold on auction. A few months later, Leonardo da Vinci’s Salvator Mundi was sold for 450 million dollars, by far shattering the world record. So yes, when it comes to monetary value, a good artist is for sure a dead one
The eye popping prices (of Warhol and da Vinci) are the extreme end of a general tendency: recognition takes time, sometimes too much time. This obviously supports the myth of the ‘dead genius’ and fuels the idea of art as an investment. Anyone dealing with art is aware of it, and we all have to establish our own view on value and speculation - at least if we want to understand what we do and why we do it
As for us: Artby is an art brand making room for contemporary, now living artists. We collaborate with emerging artists as well as mid/late career artists on the path to broader market acceptance. In the selection process we look for strong artistic individuality, we also look for an artistic capacity to ’go global’ and survive the test of time. Basically, we collaborate with artists that we consider to be future icons
In this respect, we are definitely haunted by the ‘glory of the dead’ (or the idea of an artistic superstar, who in time will make it to eternity). But: that is not what’s driving us. We collaborate with our selected artists because they are the most amazing thing. They exist right here and right now, and they can make anything - really anything - happen. Our highly alive artists are pure realization and pure potential at the same time. To meet, experience, mediate and support that, is what truly floats our boat
Art is surrounded by heated controversies, myths, prejudices, deep engagement, rumors, conflicting arguments and paradoxical truths. Our exclusive POSTER STATEMENT series (including the poster 'A good artist is a dead artist') follows up on the fights and the fuss. High quality posters: graphic, decorative and playful, but also distinctively substantial and thought provoking. Take a look here